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Hospitality · London
When The Principal London was renamed the Kimpton Fitzroy London, every guest room’s artwork was revised. We worked on site in all the guest rooms — removing the frames, swapping the artwork and rehanging — and completed the job in under four weeks while the hotel stayed open.
In 2018, the Russell Hotel reopened as The Principal London after an extensive renovation, for which we produced more than 1600 frames of various sizes and framing styles for guest rooms, corridors, public spaces, and its famous Neptune restaurant, said to be almost identical to the RMS Titanic’s dining room. In the same year, the Principal Hotel Company sold 12 hotels in its portfolio (including The Principal London), and the hotel was renamed the Kimpton Fitzroy London, an event that prompted a revision of all guestrooms’ artworks. This involved on-site work, where we were tasked to go inside all guest rooms, remove existing frames, swap the artwork, and put the frames back. The job was completed in less than four weeks, while we maintained highest quality and efficiency, during which the hotel remained open throughout.
We recognise that, sometimes, high volume jobs may require a different approach and to work alongside a wider group of people while representing our clients. We are committed and confident to offer our framing expertise not only confined to our production facilities, but also to whichever place the artistic vision demands it.
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