Privacy Policy

Ultimat Limited
Emmbrook Court
Molly Millars Close
Wokingham, Berkshire
RG41 2RX
United Kingdom

 

Last Updated: 6th March 2025

 

Introduction

 

Ultimat Limited (“we”, “our”, or “us”) is committed to protecting and respecting your privacy in accordance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy & Cookie Policy explains how we collect, use, and safeguard your information when you visit our website or use our picture framing services.

We are registered as a data controller with the Information Commissioner’s Office (ICO). This Privacy & Cookie Policy applies to personal data we process as a data controller.

Please read this policy carefully to understand our practices regarding your personal data. By using our website and services, you acknowledge that you have read and understood this policy.

 

Information We Collect

 

We may collect the following information:

 

  • Personal identification information (name, email address, phone number, postal address) when you place an order, create an account, or contact us
  • Payment information (processed securely through our payment processors)
  • Order details including items purchased and specifications for framing services
  • Communication records when you contact our customer service
  • Website usage data through cookies and similar technologies
  • Images and artwork that you submit for framing services

 

How We Use Your Information

 

We use your information for the following purposes:

 

  • To provide and manage our picture framing services
  • To process and fulfill your orders
  • To communicate with you about your orders and services
  • To manage your account (if you create one)
  • To send you information about our products, services, and promotions (with your consent)
  • To improve our website and services
  • To maintain the security and functionality of our website
  • To comply with legal obligations

 

Legal Basis for Processing Under UK Law

 

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 on the following legal grounds:

 

  • Performance of the contract with you (when providing our framing services)
  • Our legitimate interests (to operate and improve our business)
  • Your consent (for marketing communications and non-essential cookies)
  • Compliance with UK legal obligations

 

Data Sharing and Disclosure

We may share your information with:

  • Service providers who help us operate our business (e.g., payment processors, delivery services, IT service providers)
  • Professional advisors such as lawyers, accountants, and insurers
  • Regulatory authorities, law enforcement, and others as required by law or to protect our rights

We do not sell your personal information to third parties.

 

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.

 

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy UK legal, accounting, or reporting requirements.

For tax and accounting purposes, we generally keep customer data for a minimum of 6 years after they cease being customers, as required by UK tax law.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely.

 

Your Rights Under UK Data Protection Law

As a UK resident, you have the following rights under the UK GDPR and the Data Protection Act 2018:

  • Access – You can request access to your personal data
  • Correction – You can request that we correct inaccurate or incomplete data
  • Erasure – You can request that we delete your personal data in certain circumstances
  • Restriction – You can request that we restrict processing of your data
  • Data portability – You can request a copy of your data in a structured format
  • Objection – You can object to our processing of your data in certain circumstances
  • Withdraw consent – You can withdraw consent where we rely on consent to process your data

To exercise these rights, please contact us using the details provided below.

 

Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They allow us to recognize your device and store information about your preferences or past actions.

 

Types of Cookies We Use

We use the following types of cookies:

  • Essential cookies – Required for the operation of our website
  • Analytical/performance cookies – Allow us to recognize and count visitors and analyze website usage
  • Functionality cookies – Enable our website to remember your preferences
  • Targeting cookies – Record your visit to our website, the pages you visit, and the links you follow

 

Cookie Management

 

In accordance with UK cookie regulations, we will obtain your consent before placing non-essential cookies on your device. You may withdraw your consent at any time.

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website.

For more information about cookies and how to manage them on different browsers, visit the Information Commissioner’s Office (ICO) website at www.ico.org.uk.

 

Third-Party Cookies

 

Some cookies on our website are placed by third parties, such as Google Analytics, to help us understand how visitors use our site. These third parties may collect information about your online activities over time and across different websites.

 

Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.

 

Contact Us

If you have any questions about this Privacy & Cookie Policy, please contact us at:

 

Ultimat Limited
Emmbrook Court
Molly Millars Close
Wokingham, Berkshire
RG41 2RX
United Kingdom

 

???? Email: sales@ultimatframes.com
???? Phone: +44 (0)1344 383035

 

Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

 

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

 

???? Helpline: 0303 123 1113

 

However, we would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.

Product Range

Whether you're looking for a high quality framing solution or professional printed canvas', we have the ideal solution for your presentation needs.

Designer Wall
Designer Wall

Are you looking to add personality, style, and depth to your space? Our designer wall frames come in contemporary, classic, and bespoke designs such as Artblocs, Mosaics, and Lux Mosaics to name a few. With a wide variety of finishes, find the perfect frame to bring your artwork and photography to life. Browse our collection below !

Frame Ranges
Frame Ranges

Discover the perfect framing service for your artwork, photos, or prints with our wide range of styles and finishes. From sleek modern designs like Cubix and Linear to timeless classics and bespoke handcrafted frames such as Somerset and York, we offer high-quality picture frames for every space. Explore the range.

Canvas Range
Canvas Range

Explore timeless canvas prints crafted with care. From hand-stretching to Baltic winter-cut stretcher bars, we use high quality materials to ensure long-lasting quality. Elevate your space with canvas products designed to stand the test of time. Browse our collection.

All Ultimat Products
All Ultimat Products

Discover the full range of designer wall, frame ranges and canvas ranges that Ultimat supply here.